Our vision
The future of live games belongs to teams who understand what their players are actually doing—not just what the build notes say should happen. MoonForge exists to close that gap and make decision-quality telemetry a default part of every launch.
Sequencing the journey forward
We’re building MoonForge in deliberate stages so studios can adopt deep player understanding without rewriting their entire stack on day one.
Give live-ops and design teams a single, trustworthy view of real player behavior across modes, platforms and updates.
Layer in assistive analysis that highlights risks, opportunities and “unknown unknowns” in how your core loops and economies are actually playing out.
Generalize these capabilities so every new title you ship benefits from what you learned in the last one—without starting from scratch.
Some of the things we believe about great live games
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1
You can’t tune what you can’t see. The best teams invest early in how they observe real players, not only how they ship content.
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2
Instrumentation should match how designers think—progression beats, economies, and loops—not just raw events and logs.
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3
Scale matters. The bigger your audience, the more subtle frictions and exploits matter to the long-term health of your game.
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4
Not all engagement is equal. Time spent in the wrong places is a leading indicator of churn, not success.
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5
Shared context across design, product and analytics beats any single dashboard. When everyone sees the same story, teams move faster.
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6
Tooling should stay out of the way. The best systems feel like part of your pipeline, not another surface to maintain.
Who we are and what drives us
We’re a small team of builders, game fans and telemetry nerds who care deeply about giving studios better tools than spreadsheets and screenshots of dashboards. We like clear thinking, low-ego collaboration and shipping things that teams actually use.